From consumer insights to behavioral practices and public health, understanding how we think, act, and decide about drinking water is paramount as we tackle today and prepare for tomorrow. Our interests are in the psychology of judgment, decision making, and behavioural economics related to drinking water, along some further questions leading to fresh water, water security and water futures .

We are eager to work with multiple stakeholders and partners from academic, business, profit, nonprofit, and government agencies, through research, teaching, outreach, and consulting.

Topics of interest